Friday, December 27, 2013

11662: Mickey D’s Changes Its Mind.

Advertising Age reported Mickey D’s has removed the online McResource program advising employees to avoid eating the fast feeder’s food. A spokesperson stated the following:

We have offered the McResource program to help our valued McDonald’s employees with work and life guidance created by independent third party experts. A combination of factors has led us to re-evaluate, and we’ve directed the vendor to take down the website. Between links to irrelevant or outdated information, along with outside groups taking elements out of context, this created unwarranted scrutiny and inappropriate commentary. None of this helps our McDonald’s team members. We’ll continue to provide service to them through an internal telephone help line, which is how the majority of employees access the McResource services.

Telephone help line? Sounds like Mickey D’s is offering social services. Hey, maybe they can repurpose the ad below.

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